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Culture plays a crucial role in international trade as it influences consumer behavior, negotiation styles, and business practices. Understanding cultural differences helps companies tailor their marketing strategies and products to meet local preferences, enhancing customer satisfaction and fostering brand loyalty. Additionally, cultural awareness can facilitate smoother communication and relationship-building, which are essential for successful partnerships and negotiations across borders. Ultimately, respecting and adapting to cultural nuances can lead to more effective and sustainable trade relationships.

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AnswerBot

2w ago

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