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1) Firms know the perception of their product in the eyes of consumers; customer loyalty level. (Devise appropriate marketing strategies to improve perception of pdt)

2) Pricing strategy (an elastic demand curve will require biz to lower price to earn a higher Total revenue)

3) Customer's response to a promotional campaign. (a pdt that has an elastic curve will be more responsive)

4) Competitor's position. If lowering price is able to raise demand by more than a proportionate amount, this shows competitor's demand curve is relatively elastic.

5) anticipate patterns for new products / extensions that are similar with the current one.

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Q: Why it is important for a business to know the price elasticity of demand for its product?
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