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Levi Strauss became wealthy primarily by founding a successful dry goods business during the California Gold Rush. He capitalized on the demand for durable clothing by creating high-quality denim pants, which were marketed to miners and laborers. His innovative use of rivets to strengthen pockets in jeans further set his product apart, leading to the establishment of the iconic Levi's brand. This combination of savvy business practices and understanding of customer needs contributed to his significant wealth.

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