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Gauchos became the mascot of the University of California, Santa Barbara (UCSB) in the 1930s, inspired by the university's location and the cultural heritage of the region. The term "gaucho" refers to skilled horsemen and cowhands from the South American pampas, symbolizing the spirit of adventure and athleticism. The adoption of the gaucho mascot reflects UCSB's emphasis on a vibrant, outdoor lifestyle and its connection to the surrounding landscape. Over the years, the gaucho has become a beloved symbol of school pride and identity for students and alumni.

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