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Limitations While many people are looking for an HTML-based shopping cart, Volusion comes close with their pages being built in ASP. Also, users have some, limited FTP access to the store portion of the website. You can however make the homepage HTML instead of ASP and upload your own customized page. Next, In order to name pages, the software takes your dynamic ASP page and changes it to look like a static HTML page. The use of numbers rather than words is considered by many SEO experts to be a deficient area of the software. Volusion does offer the ability to create custom HTML pages (such as "landing pages") but they are also somewhat limited in the area of page naming. Moreover, these pages are a little more difficult to link into the rest of the site. To overcome this, on one site we worked on, links were placed in the footer of the page.

Nonetheless, at least the ability to insert keywords into the url was possible, albeit in a limited manner as compared to many other shopping carts that have recently modified their code. For instance, having hyphens between keywords as opposed to underscores (which Volusion offers) has long been considered by the experts to be a major bonus for search engine optimization. Another area that SEO shopping carts tend to have but is found lacking in Volusion is the absence of the "H1� tag as an automatic insertion. Many SEO carts offer some way to automatically insert a header tag, usually using the product's name. Volusion users must manually insert the header tags in the proper form field. As noted above, few people will actually do so, thereby not taking full advantage of an optimizable feature. Once your company gets more traffic by using this cart, you may find that your bandwidth costs increase due to the relatively low levels allowed in the lower-end package. As such, you may be forced to upgrade to a larger package, especially if you have many products and a lot of visitors to the site. Finally, each page of your website must have a link back to volusion.com which is irritating to many website owners who are paying for the system. For a fee of $20/month, you can have the link removed.

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10y ago

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