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Macro environmental opportunities and threats refer to external factors that can impact a company's performance. Opportunities may arise from trends in the economy, technological advancements, regulatory changes, or shifts in consumer behavior that the company can leverage for growth. Conversely, threats may include economic downturns, increased competition, changes in legislation, or negative societal trends that could hinder the company's success. Analyzing these factors helps businesses strategize effectively and adapt to their external environment.

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