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Perfume adverts often utilize specific codes and conventions to evoke emotion and allure. Common elements include visually striking imagery, often featuring ethereal or glamorous settings, to create a sense of luxury and escapism. The use of evocative language and poetic descriptions enhances the sensory experience, while celebrity endorsements or aesthetically appealing models can enhance desirability. Additionally, soundtracks or ambient music contribute to the overall mood, reinforcing the brand's identity and emotional resonance.

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