What do you learn in tourism marketing?

Answer 1

He/she will learn to...

1. Examine and discuss the key concepts and principles of marketing as applied to tourism.

2. Demonstrate an evaluative understanding of current issues associated with tourism marketing.

3. Access, examine and assess the effectiveness of marketing strategies applied to tourism marketing.

4. Recognise and apply an Asian-Pacific perspective when researching tourism marketing issues.

5. Engage in tourism and marketing research and inquiry to inform strategic decision making and problem solving.

6. Demonstrate skills in oral and written communication as well as critical and analytical thinking in accordance with professional contexts.