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Time Context It is the first suggested outline in solving business cases. Students needs to specify the time context (month and year) if case facts are explicit about it. The time context should tell us when the problem was observed; which required the necessity of an action. A business problem requiring an action during world war will have a different action if it were to be tackled today. In short, a business problem will have different solutions, under different political and economic environments.

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An example of time context in case analysis is AT&T Mobile: Pricing for the very first time. Another example is Soft Drink industry case study.


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Specify the time context (month and year) if the case fact is explicit about it. The time context should tell us when the problem was observed, which requires the necessity of an action. Posted by: Archie P. Jimenez ~ From the book entitled: "Management for Filipinos"


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