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The bounded rationality assumption suggests that individuals make decisions based on limited information, cognitive limitations, and the finite amount of time available to them. Unlike the classical economic theory that assumes full rationality, bounded rationality acknowledges that people often rely on heuristics or rules of thumb to simplify complex decision-making processes. This means that while individuals strive to make rational choices, their decisions are often suboptimal due to these constraints. Ultimately, bounded rationality reflects the realistic limitations of human judgment in uncertain environments.

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