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A Vision Statement is the motivation and framework of a corporation's strategic planning and unlike the mission statement it focuses on the company's future rather than the here and now. The purpose of a vision statement is to remind the owner, partners, employees, and investors what they are trying to achieve and it can be applied to either the entire corporation or even just a single division within. It compiles all of the company's hopes, dreams and future goals, concentrates on what exactly the organization wants to be and provides very clear decision-making criteria on how to reach that objective.

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