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Competitive response refers to the actions and strategies a company takes in reaction to the moves made by its competitors in the market. This can include adjusting pricing, altering product features, launching marketing campaigns, or enhancing customer service to maintain or improve market position. Effective competitive responses aim to counteract a competitor's advantages while reinforcing a company's unique strengths. Ultimately, these responses are crucial for sustaining competitive advantage and market share.

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3w ago

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