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One of the most important jobs that a social media manager or community manager must perform is constructing a solid strategy to meet social media, sales, and marketing goals. Apply idea to the strategy. Breaking it down similarly to strategy, campaign, and idea. Strategy is the big picture. The campaigns break down the individual goals, and the idea is how it is going to get done.

Break ideas into four steps:

1) Identify

2) Decide

3) Execute

4) Acknowledge

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9y ago

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