Measuring marketing productivity involves evaluating how well a current marketing plan is going. It is used to see if it is working, if there are any issues, or if it needs to be changed or let go.
A. Ghobadian has written: 'Measuring plant level productivity'
Judith Harper has written: 'Measuring business performance' -- subject(s): Industrial productivity, Measurement 'The presentation and use of productivity ratios'
Labour productivity is defined by the OECD to be "the ratio of a volume measure of output to a volume measure of input" OECD Manual: "Measuring Productivity; Measurement of Aggregate and Industry-Level Productivity Growth. Labour productivity is important to economic growth because without it no one would be working.
Other ways of measuring labor productivity include output per worker, value added per worker, and revenue per employee. These metrics help evaluate how efficiently labor resources are being utilized in generating output or adding value to the business.
Gross Primary Productivity (GPP) is calculated by measuring the total amount of energy that plants capture through photosynthesis in a specific area over a given period of time. This can be done by measuring the rate of carbon dioxide uptake or oxygen release, which are indicators of photosynthetic activity. GPP is an important metric for understanding the productivity of ecosystems and the flow of energy through food chains.
A successful marketing strategy doesn’t happen by chance it’s the result of careful planning, in-depth research, creativity, and continuous optimization. At Veyrixa NexGen Digital Solutions, one of the Best Digital Marketing Agencies in Bangalore, developing a powerful marketing strategy starts with a deep understanding of the client’s brand, audience, and business goals. Understanding the Brand and Objectives Veyrixa begins by immersing itself in the client’s brand — analyzing its mission, vision, products, and unique selling propositions (USPs). The agency collaborates closely with business stakeholders to define short-term and long-term objectives, whether it’s increasing brand awareness, generating leads, or improving online conversions. In-Depth Market and Competitor Research The next step is to understand the market landscape. Veyrixa’s research experts study audience demographics, purchase behavior, emerging trends, and competitors’ marketing tactics. This data-driven approach helps identify gaps and opportunities that shape the foundation of a winning strategy. Defining Target Audience & Buyer Personas Every effective marketing strategy revolves around understanding the audience. Veyrixa crafts detailed buyer personas — outlining pain points, motivations, and buying triggers — to ensure each campaign message resonates with the right people at the right time. Crafting Multi-Channel Campaigns Veyrixa NexGen Digital Solutions integrates multiple digital channels — from SEO, social media, PPC, and email marketing to content marketing and influencer outreach — to create a cohesive brand presence. The agency focuses on consistency in voice, visuals, and value across all platforms. Creative Strategy & Content Development A marketing strategy is only as strong as its creative execution. Veyrixa’s team of designers, copywriters, and content strategists develop compelling visuals, persuasive ad copies, and engaging storytelling that emotionally connects with audiences while promoting the brand’s value proposition. Data-Driven Implementation & Optimization Once campaigns go live, Veyrixa relies on real-time analytics and performance tracking tools to monitor results. Key metrics like click-through rates, conversion rates, ROI, and engagement levels guide continuous improvements. The agency believes in “analyze, optimize, and adapt” — ensuring every campaign performs better than the last. Building Long-Term Brand Relationships Veyrixa doesn’t just aim for short-term success. It focuses on building lasting relationships between the brand and its audience through trust, transparency, and consistent digital engagement. In essence, Veyrixa NexGen Digital Solutions develops marketing strategies that are not just creative but conversion-driven blending data, innovation, and human insight to deliver measurable business growth. This holistic, performance-oriented approach makes Veyrixa a trusted partner for brands aiming to dominate the digital space in 2025 and beyond.
Robert D. Pritchard has written: 'Measuring and improving organizational productivity' -- subject(s): Industrial productivity, Measurement 'Productivity Measurement and Improvement' 'Das Managementsystem PPM' -- subject(s): Management, Industrial productivity, Employee participation 'Evidence-based productivity improvement' -- subject(s): Performance, Organizational effectiveness, Industrial productivity, Measurement 'Managing motivation' -- subject(s): Employee motivation, Behavior modification
Primary productivity in an ecosystem is typically measured by calculating the amount of energy or biomass produced by plants through photosynthesis. This can be done by measuring the rate of oxygen production, tracking the growth of plant biomass, or using remote sensing techniques to estimate plant productivity.
Johannes van Biesebroeck has written: 'Exporting raises productivity in sub-saharan African manufacturing plants' -- subject(s): Econometric models, Export marketing, Industrial productivity 'Wages equal productivity, fact or fiction?' -- subject(s): Wages and labor productivity 'Complementarities in automobile production' -- subject(s): Automobile industry and trade 'Cross-country conversion factors for sectoral productivity comparisons' -- subject(s): Capital productivity, Factors of production, Industrial productivity, Labor productivity, Measurement, Statistical methods
Oh, dude, you want to boost your marketing game? Well, improving your product changes can totally help with that. Like, if you make your product better, people might actually want to buy it. And if they buy it, that's like, productive or whatever. So yeah, go ahead and tweak those marketing strategies, my friend.
Pageflex is a type of marketing company. They provide printing services that companies can use to customize documents and increase their productivity and advertising.
Marketing obviously. However you also need to understand accountancy, productivity and efficiency.