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Rhetorically sensitive communication always understands how it will modify its content and approach to appeal to its audience.

Constructing Messages with Appeal
  • Knowing your audience: What are the audience's interests? Beliefs? Values? What is important to them? What do they want to know?
  • Adapt to your audience: How can you better connect your material to your audience? What is the strategy for this particular audience?
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14y ago

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