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Sales literature is specific mailing pieces created by a company's marketing department that they send out to prospective buyers, advertisers, and other interested parties. While some people use the terms interchangeably, it is not junk mail because it is sent only to those people who have an interest in the product or service the company provides. Also, because it represents the company, it is usually printed on glossy paper stock and has sales estimate data and other important information to expand on high-points the sales person discussed when he or she was in contact with a prospect.

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