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Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, rather than compete head-to-head with other suppliers in an existing industry

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Q: What is the blue ocean strategy of marketing?
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Related questions

What is 'blue water marketing'?

Maybe you are talking about "Blue Ocean Strategy/Marketing" as opposed to Red ocean where sharks fight for customers having similar products/services to propose? Marc

When was Blue Ocean Strategy created?

Blue Ocean Strategy was created in 2005.

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The ISBN of Blue Ocean Strategy is 1591396190.

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Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne typically has around 320 pages.

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