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Goodwill is the difference between the price paid for a business and the net book value of assets in the balance sheet of that business.
The price paid for a business is usually more closely related to its profit stream rather balance sheet value. A strong brand can influence profit but would not appear as an asset on the balance sheet. The level of profit could also be influenced by staff competences and staff competences are not shown as an asset on the balance sheet.
That difference between price paid and balance sheet value of assets might be due to the strength of the brand name, but it could also be due to other things.
What else can I help you with?
What is the difference between generic and brand name baby formulas?
You're paying for the brand name or not.
What is the difference between brand name and company name?
who knows? the difference is that one is a brand (logo,image, perception of the brand etc..) the other a company (wat they do, they name, objectives etc...) peace my friend
What is the difference between a name brand hard drive and a non brand?
Often there is no difference between a brand name hard drive and a generic one. They are often made in the same factories, but have different stickers on them. Sometimes the name brands will include extra software on the drives, but that generally is the only difference.
What is the difference between name brand coke and store brand coke?
Store brand coke has a weird aftertaste. If you can't tell the difference, go for the cheaper option :)
Is there any difference between brand name and factory name?
yes. the brand is the company that invented it. the factory is the place where they make the product
What is the difference between native cigarettes and brand name cigarettes?
Native cigs are for poor people and brand name are for white people
What is the difference between avicel and microcrystalline cellulose?
There is no difference. Avicel is the brand name of the first microcrystalline cellulose on the market.
The Difference Between a Brand Name and a Generic Shoe?
In the world of shoes, there is a heavy amount of competition between generics and brand names. After all, it is an industry that makes a lot of money each year, so companies fight very hard for the business they get. Due to aggressive advertising campaigns, many people feel like there is some major difference between brand name shoes and generic ones. The reality is that there is not much difference between a generic and brand name shoe.
What is the difference between Elmers glue and regular glue?
Elmer's glue is a brand name of glue. Ford is a brand name but the Mercury Mariner is the same item but with a different name.
What is the difference between Omega Signature brand versus Omega Dynasty brand cabinets?
nothing - only the name and the labels on the box
What is the difference between pepsi-cola and coca-cola.?
The main difference is just brand name cola, but the taste is slightly different.
Isn't brand clothing expensive?
You can find brand name clothing in second hand stores and then you would get them on the cheap. Check out Goodwill or Plato's closet for gently used clothing that still is considered name brand.
