Product differentiation is how a product is different from its competitors because of its unique attributes. In case of nestle everyday, its special attribute is that its a milk in a powdered form( Diary Whitener) with the same taste as fresh milk.
b benefits
product differentiation
For example, product differentiation might be necessary when a new laundry detergent is advertised.
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A company that excels at product differentiation can normally demand a higher price for a product because of its perceived higher quality.
Nestle Ice cream. Boss, Familia
maturity
Product differentiation is the process of customizing products. When you order food without items that come with the food then the business allows you to differentiate your product.
Nestle newstand
Paolo Annunziato has written: 'Pricing practices in markets with product differentiation' -- subject(s): Product differentiation
Nestle brands have a rather long product life cycle. For example, Coffee Mate was introduced in 1961 and is still widely popular.