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The purpose of a persona is to represent a specific segment of a target audience, providing insights into their needs, behaviors, and motivations. By creating a detailed profile, businesses and designers can better understand their users, leading to more tailored products and services. Personas help guide decision-making in marketing, product development, and user experience design, ensuring that efforts are aligned with user expectations. Ultimately, they serve as a tool for empathy, fostering a user-centered approach in various processes.

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1mo ago

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