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Sampling theory plays a crucial role in research by providing the framework for selecting a subset of individuals or observations from a larger population to draw conclusions about that population. It helps in determining the sample size, ensuring representativeness, and minimizing biases, which enhances the validity and reliability of research findings. By applying sampling techniques, researchers can efficiently gather data and make inferences without the need to study the entire population, saving time and resources. Ultimately, effective sampling enhances the generalizability of results to the broader population.

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