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You can ask what the specific goal of the advertisement is, who the people are who are going to see and hear the advertisement, why those people might want to view or hear this advertisement, how to show those people how the concept fits their lives or meets their specific needs. You can ask if the people in the advertisement bear a resemblance to the people who will be seeing the advertisement in their manner of speech and thought, in their attitudes and in the way they look and act, or if they might have a better effect on those people if they looked and acted in ways that are unlike the people who will see the advertisement.

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13y ago

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