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There are two broad categories of communication in an organisation, and they are Structured and Spontaneous. Under structured communication, the different forms of communication include

1. Chain of Command

2. Written Word

3. Representative System Under spontaneous communication, the different forms of communication include 4. Informal Work Groups

5. Gossip Different types of communication play different roles in pursuasion, and all of the above types of communication should be employed in unison in order to be most effective in pursuading the various groups in an organisation.

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