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Demand is a desire to own anything which has an ability to pay for it plus willingnes to pay. Marketing stimulus demand through promotion (which can be advertising, sales, publishing, public relation etc). It also fulfil demand by offering appropriate marketing mixes. Marketing is concerned with demand management for customer satisfaction. Thanks

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12y ago
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16y ago

why is marketing management sometimes refered to as demand management

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10y ago

Marketing management is called demand management because it is basically a planning methodology that is used to forecast and manage the demand of certain goods and services.

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Q: Why marketing management called demand management?
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