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What are the streghths and weakness of the media dependency theory?
Strengths: The theory helps understand the influence of media on individuals and society, highlighting the power dynamics at play. It emphasizes the importance of media in shaping opinions and behaviors. Weaknesses: The theory oversimplifies complex relationships between media and audiences, neglecting individual agency and other factors that influence media consumption. It can be criticized for being deterministic and not accounting for varying levels of media influence.
Who invented the hypodermic needle media theory?
The hypodermic needle media theory, also known as the magic bullet or bullet theory, was developed in the 1920s and 1930s by researchers such as Harold Lasswell and Paul Lazarsfeld. The theory suggests that media messages are directly and uniformly injected into the minds of passive audiences, shaping their attitudes and behaviors.
What is the social learning theory of media violence?
Albert Bandura is the proponent of the theory of social learning, and according to him people can learn by observing the behavior of others and the outcomes of those behaviors. The media should be sensible in choosing appropriate programs to their viewers specially for children.
What is the differences between Democratic Participant Theory and the Authoritarian Theory?
The democratization or democratic participant theoryemphasizes and supports the following mentioned thing's importance:The media's multiplicity;Local nature of media;Usage of the media in small scale;De-institutionalizing media;Reciprocal part of recipient or communicator;Horizontal media;Involvement and interaction.Democratization / Democratic Participant Media Theory's staple principles are summarized by Mc Quail, in the year 1987. The principles are mentioned below:Minority-groups and individuals must be capable of enforcing the claims made by them for:Freedom of approaching to media;Freedom of asking for the service against the needs, demanded by them, to the media.Media's organization and message's content should be designed in such a way that it is not affected by the bureaucratic and political control.Media's existence should be proved in respect of the interests and need of the recipients & should not be justified in respect of interests and needs of media entity, professional workers of media or the advertisers.Communities, organizations and groups must own media individually.Participatory, small-scale and interactive types of the media have been considered of more profit in comparison to unidirectional and large-scale media. The later are taken into use by only professional-media-workers.Generally, needs of the society are not taken into consideration by the set media.Democratic Participant Media Theory considers communication or mass media as very important and should be managed by the professionals.Democratic-participant theory is in the support of following points:Freedom to associated local data.Freedom for answering backFreedom for using new communication means for the purpose of interactionFreedom of taking social-action in community, subculture's and interest-group's small-scale settings.There was a challenge given by the theory to the requirements for & desirability of centralized, uniform, professionalized, commercialized, state-controlled or high-cost media. Instead of these above mentioned media, encouragement should be given to small-scale, multiple, local, committed or non-institutional media, as these media link the senders with the receivers & also give favor to interaction's horizontal designs or patterns.Theory's practical aspects are varied and many, including alternative or underground press, micro-media's availability in the rural areas, community-cable TV, wall-posters and media designed for ethnic-minorities and women. Interaction and participation are the important concepts of the democratic participant media theory. This theory has been considered as reaction. It is expresses by this theory that the faith in a people has been broken by the disillusionment's sense with the established parties of politics & with the system of media. Media should not be taken in use for empowering and stimulating pluralistic-groups. Democratic participant theory, unlike the social-responsibility theory, focuses on the new small-media's development which the members of the group can control directly.
Four eras of Mass Communication Theories?
According to the book "Mass Communication Theory: Foundations, Ferment, and Future," the four eras of mass communication theories are the mass society theory, the limited-effects perspective, the critical-cultural theories, and the framing theory.
What are the advantage and disadvantage of mass media?
Well what is the disadvantages of advantages of Mass Media? Being a student I feel that I have no disadvantages on Mass Media. I feel that it has only advantages and some people take some advantages wrong as disadvantages.Without media world will be no where today
What are the advantage and disadvantages of guided and unguided media?
advantages of guide transmission media
Audio-visual media advantages and disadvantages?
This media allows you to see and hear the information, making it easier to retain. The disadvantages are that it takes longer to produce.
What are advantages and disadvantages of physical media?
The advantages of transmission media are it is easy to terminate, cheap cost of installation, and the high installed base. The disadvantages are the noise, they cover less distance, and may suffer interference.
Advantages and disadvantages of cross media ownership?
Advantages include a large pool of resources. Disadvantages occur when the editor doesn't allow for outside opinions.
What are the Advantages and disadvantages of physical transmission media?
The advantages of transmission media are it is easy to terminate, cheap cost of installation, and the high installed base. The disadvantages are the noise, they cover less distance, and may suffer interference.
What are advantages and disadvantages of physical transmission media?
The advantages of transmission media are it is easy to terminate, cheap cost of installation, and the high installed base. The disadvantages are the noise, they cover less distance, and may suffer interference.
What are the advantages and disadvantages of GUI?
Its graphically designed and easier to use, and has the ability to embed media.
Disadvantages of mass media?
Mass Media refers to all forms of media that are open to and accessible by the public. This includes newspapers, television, internet, magazines, radio etc. Following are the advantages and disadvantages of mass media to the society: Advantages: - Information - News - Entertainment - Communication ( specifically for internet) - Product reviews Disadvantages - Can lead to wrong perceptions - unrest - Panic
What are disadvantages of electronic media?
One disadvantage of electronic media is the fact that it cuts off human interaction. Advantages to electronic media include the ability to communicate a lot of information fast and in a short amount of time.
What are the streghths and weakness of the media dependency theory?
Strengths: The theory helps understand the influence of media on individuals and society, highlighting the power dynamics at play. It emphasizes the importance of media in shaping opinions and behaviors. Weaknesses: The theory oversimplifies complex relationships between media and audiences, neglecting individual agency and other factors that influence media consumption. It can be criticized for being deterministic and not accounting for varying levels of media influence.
Which kind of media best completes the title of the graphic?
If the advantages are offer info and opinions on policy - allow readers to write letters to the editor - remain relevant today and the disadvantages are controlled by media executives - have lower readership than before The answer is Print media. Be sure the advantages and disadvantages match up.
