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The process of business initiation or growth starts with marketing. Marketing involves advertising the product or service somebody has, approaching or attracting the potential customer or prospect, getting potential customer needs and in turn modifying the product or service to suit the requirement of customer or reposition the product or service, communicate or educate the prospects about the value he may derive from buying the product. It may involve advertising in any form, communication with e-mails or letters or by post and presentation and demonstration of product. In nutshell marketing puts the customer in positive frame of mind with respect to the product.

Next is the stage for selling. Selling involves showing the product to the targeted and willing customer the product on offer to suit his requirement and overcoming his objections to finally close the deal.

Accrual concept states that expenses and incomes are recognised only for the period they relate not when the actually paid or received. The matching concept is an extension of the accrual concept. It states that the expenses and incomes incurred in the same accounting period must to match against each other (that is revenue recognize for this accounting period must be match against expense recognize for the same accounting period).

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Differences between concept construct and variables?

The main difference between concept/construct and variable is the details. Concept/construct is a basic idea. For example, it is male or female. Variable is more detailed. It is whether the female or male is straight, bi-sexual, or homo-sexual.


Differences between selling concept and marketing concept?

selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the product. marketers would not bother about customers wants and would think that customers would buy whatever is offered to them. marketing research was not given any importance. emphasis was only on production and selling the product. marketing concept is the modern concept of marketing. here the customer is considered as the soul of the entire marketing activity. The needs of customers are found out through marketing research and then products are developed to satisfy those needs. Building customer relationship and maintaining those relationship is given lot of importance. Customer is considered as the king of the market. This approach is used in today's globally competitive marketing world.


What is the difference between the key concept and topic sentence?

A key concept is a main idea or theme that runs throughout a piece of writing and helps organize the content, while a topic sentence is a sentence that introduces the main idea of a paragraph and outlines the focus of that specific section. In essence, the key concept relates to the overall content of a piece, whereas a topic sentence is specific to a paragraph within that piece.


Concept development and its relationship with learning?

Concept development involves the process of understanding, organizing, and internalizing new ideas or information. It is closely related to learning, as individuals need to grasp new concepts in order to expand their knowledge and skills. Through concept development, learners are able to build on existing knowledge, make connections, and deepen their understanding of various subjects.


What is the difference between philosophy and theory?

They're unrelated. A concept is a general idea. Scientifically, a theory is an explanation of phenomena with significant evidence behind it. In casual speech, though, it is common for people to say "theory" when they mean "hypothesis", which is an explanation of phenomena which has little or no substantial evidence to back it up. The difference between a concept and a hypothesis is while a concept is general and doesn't necessarily explain anything, a hypothesis is specific and tries to explain something.

Related Questions

What is the relationship between consumer behaviour and marketing concept?

Relationship between consumer behavior and marketing concept is that consumer behavior is the study of how individual make decision to spend their available resource (time, money, effort) on consumption related time


What is the difference between holistic marketing concept and selling marketing concept?

The selling marketing concept focuses on satisfying the needs of customers and based from result of sales products itself. Holistic marketing concept focuses on everything matters with marketing, not only the sales or satisfying the needs of customers but over all.


What is the difference between the marketing concept and the selling concept?

Marketing concept is just placing the product in the market Selling concept is making the people to but the product


What is the difference between concept of marketing and the marketing?

The concept of marketing is the idea behind your marketing plan. Marketing as an act itself includes the actions performed to market your company, from advertising, to brand building, to web design. If you want to learn more about what goes into successful marketing read: http://bit.ly/1jfnF5X


Describe the interrelationship between consumer behaviour and the marketing concept?

Describe the interrelationship between consumer behaviour and the marketing concept


What marketing concept do we use now?

This unnecessarily restrictive and reactive approach to satisfying customers' needs has been supplanted by the relationship marketing concept.


What is the difference between sales and marketing with example?

Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..


Relationship between consumer behaviour and marketing concept?

Marketing concepts are developed after researchers studied consumer behaviors. It is the behavior of consumers that give business researchers ideas about how to market to consumers.


What is the difference between the concept of Arhat and the Mahayana concept of the Boddhisatva?

The difference in the concept of Arhat and the Mahayana concept of the Boddhisatva is the difference in the set of obscurations.


What is the characteristic of the relationship marketing era?

Relationship marketing takes the marketing concept one step further by establishing long-term, satisfying relations with customers in order to foster customer loyalty and encourage repeat buying


What are the four marketing concept?

production concept marketing concept selling concept product concept


What is the difference between service marketing concepts and service operations concepts?

The service marketing concept is how you want the customer to see the company, think of colors, interiour and exteriour ( the big yellow M of Mac Donalds for example) and the service operations concept is what kind of service you will provide and how you will execute it.