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The specific brand will be more elastic. The demand for cars in general is more or less related only to the population, economic distribution, and the extent to which the public is enviromentally concious. The demand for a specific brand, by contrast, is affected by all these and by the success of the company's advertizing, the quality of their manufacturing compared to other companies, random problems with their manufactoring process or shipping, and a whole bunch of other highly variable things that don't play a major role at the larger scale of the entire car industry.

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The demand for a product is likely to be more elastic when?

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Is an example of a good for which the demand is likely to become more elastic over the time if the price change dramatically?

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