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Soft luxury refers to high-end products that prioritize comfort, quality, and subtle elegance over ostentation. It often encompasses items such as cashmere clothing, fine linens, and artisanal home goods, emphasizing craftsmanship and an understated aesthetic. This concept appeals to consumers seeking a refined lifestyle that values both luxury and practicality without overt logos or excessive embellishments. Soft luxury embodies a sense of intimacy and personal connection to the products.

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4mo ago

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