Esso became Exxon in 1971.
The change from Esso to Exxon was part of a rebranding strategy by the Standard Oil Company of New Jersey, which adopted the Exxon name in 1972. The new name aimed to create a more unified global identity and simplify branding across different markets. Additionally, the Esso brand was already used in various international markets, leading to potential confusion. The shift to Exxon helped streamline marketing and operations while maintaining a strong presence in the oil and gas industry.
Exxon used to be called Esso.
ESSO.
A 1965 ad for Esso, which later became Exxon, which later became Exxon Mobil.
Esso was created in 1926... See history of exxon mobil at their website.
Esso which later became Exxon. The "Tiger in your tank" campaign was in the late 1960's.
Oh, dude, like, Essso changed its name to Exxon in 1972 because of trademark issues. I mean, imagine having to change your name just because someone else had a similar one. Talk about identity crisis, am I right? Anyway, Exxon sounded cool, so they went with it.
Esso, which later became Exxon.
This is an old advertising slogan for ESSO, now EXXON oil company, John D. Rockefeller's old Standard Oil Company (S. O., ESSO). The idea was that ESSO gasoline was so good your mighty V-8 powered Detroit lead sled of a car would roar like a tiger with ESSO gas in the gas tank. Not to be confused with Tony the Tiger, who was pimping Kellogg's Frosted Flakes.
Back when it was created by Rockefeller, it was called Standard Oil. I remember it as Esso.
Exxon, although they were Esso at the time.