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Viva paper towels are made by Kimberly-Clark, who also makes Kleenex products. Kleenex tissues were introduced in 1924, for the use of removing make up; it wasn't until 1926 that they were sold as a disposable handkerchief.

I can't find any information as to when they introduced Viva paper towels but I'm guessing that it was the mid 1960s because by 1968 they had become my favorite brand and had not been on the market too long.

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