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Technology poses a challenge to skills management at Shell service stations due to the rapid pace of technological advancements that require continuous employee training and adaptation. For instance, the introduction of automated fuel dispensers and digital payment systems necessitates that staff acquire new technical skills, which can strain existing training programs (Brewster et al., 2016). Additionally, the integration of data analytics for inventory management and customer service demands a workforce proficient in digital tools, further complicating skills management (Kirkpatrick, 2020). Consequently, Shell must invest in ongoing training and development to ensure that employees remain competent in a technology-driven environment.

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