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Cognitive motivation is a theory of motivation that states that behavior is an active result of the analysis and processing of available information, rather than an innate and mechanical set of rules that the mind uses to respond to situations. The theory assumes that behavior is based on a process of thought rather than on a preprogrammed set of mental instructions. The term cognition refers to any process of thought, and motivation is the activation of behavior or action.

There are several different theories of motivation; cognitive motivation is but one of many explanations of why exactly people and animals do what they do. Most theorists that do not support the idea of cognitive motivation state that motivation is need-based or drive-reducing.

Need-based motivations assume that people and animals act based on their needs for food, reproduction, water, or anything else they may need. Drive-reducing theories are similar, and state that people and animals all have powerful drives for food, sex, and other things and those they are motivated to take action only to reduce these drives. Cognition may have a place in these theories, but it is not thought of as the basis of motivation and behavior.

NEED-BASED APPROACHES TO MOTIVATION.

Need-based approaches to motivation focus on what motivates employees to choose certain behaviors as shown on the following diagram.

Two need-based approaches are need hierarchies and the dual-structure approach

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Q: Compare and contrast the need based and cognitive - based approaches to understanding motivation.?
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