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Car Sales ("Front End")

Service/Parts ("Back End")

- Extensive advertising and promotions to attract car buyers

- No mention of advertising, reminders, special offers to generate service business

- Eye-catching site in (apparently) convenient location

- Same location, but service building is hidden behind showroom

- Customers can walk in

- Customers must make appointments

- Attractive, modern facility

- 30-year-old, greasy facility

- Flowerbeds outside the customer entrance

- Customers enter by side door

- Salespeople work in an attractive, high-ceilinged showroom

- Service writers work in cramped room with peeling paint

- High-polished new cars on display (customers can't miss them)

- Modern, well-maintained equipment in service bays (but do customers notice?)

- Can reasonably infer that salespeople are smartly dressed with smooth, friendly manner

- Manager can be gruff and argumentative; service writers may respond rudely to abusive customers

- Customers can examine the cars (and sit in them if they wish) while they wait for a salesperson

- Customers wait in line for service writers; can look at file-cabinets and listen to telephones ringing

- Can choose between new or late-model "pre-owned" cars, different colors, extras, etc.

- Choose how much of the problem to fix this time. Car not always ready on schedule, may not be fixed right

- "Let's make a deal!" Chance to bargain for discounts, free accessories

- Price of parts is fixed (if not under warranty); labor costs $40 an hour

- "Everybody's happy"

- "Customers always seem to be miserable"

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Q: Compare and contrast the sales and service at Auto World?
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