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Uh-plick-uh-bull.
The best speakers say AP-lick-ubble, with the accent on APP. Not-so-good speakers may say app-LICK-ubble.

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Wow, now there's a not so subtle way to insult 60-million-plus British English speakers. In British English the emphasis is on plik (but I guess I'm a not-so-good speaker)

No insult at all. English enjoys many transatlantic variations. American English tends to be old fashioned in respect to British English, retaining forms ( such as gotten), meanings ( such as mad for angry), or pronunciations that have become rare or extinct in Britain. If modern Britons say app LICK able, their grandparents didn't. Normally English tries to put the accent as far from the end of a word as it can. Well spoken people know this, and so they say EXquisite and FORmidable. In our grandparents day, only well spoken people tried to use a four-dollar word like applicable, but nowadays any texting tit can use it.

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The words applicable, exquisite and fomidable are all of French and Latin extraction, introduced to the English language following the Roman and Norman conquests. Their pronunciation in British English is based on the Latin emphasis of the middle syllable, so I can rest assured that even my grand-parent's grandparents said appLICKable, exQUISite and forMIDable, not that the American-English pronunciation is incorrect, being a young language, sometimes it likes to go its own way.

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14y ago
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Q: How do you pronounce applicable?
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