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Hype, to indicate a lot of advance press or media coverage for something, is short for hyperbole, which is the use of exaggeration.

Saying that hype means nothing bascially means "no matter how much I hear in advance that this is the greatest thing ever, I'm going to have to see for myself." It's similar to the more common phrase "don't believe the hype."

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Q: What does 'hype means nothing' mean?
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