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Transactive writing involves both the writer and the reader. The writer initiates the action and expects a reaction from the reader, hence the name "transactive." This action can take different forms: to inform, to persuade, to defend, to move to action, to sell, etc. The reader's reaction, then, depends on the purpose of the writing. He may be convinced to do something, to look at something in a new way, to see things the way the writer sees them, etc.

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