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A word often had two meanings: its denotation refers to its dictionary meaning. But its connotation is the understood or implied meaning of the word, containing the emotions and beliefs that the word makes people think. The connotation is often the cultural meaning: for example, in American culture, the word "fat" is defined in the dictionary as overweight or obese. But its connotation is very negative; American culture is obsessed with being thin, so "fat" has a negative connotation.

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Q: What is a connotation?
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