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In the public relations field, we speak of "promoting" something: in addition to giving it some publicity, we could say we want to give it some promotion. For example: (1) J.K. Rowling went on the chat shows (we say "Talk Shows" in the US) to publicise (publicize) her new book. (2) J.K. Rowling went on the chat shows to promote her new book.

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Q: What is a synonym for publicised?
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