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Immediate gratfication, "living for the day", is all about setting short term aims and wanting the rewards straight away rather than waiting to receive them in the future. This is common with the working classes. Upper classes are taught to defer gratification which means setting long term goals and receiving the benefits at a later date.

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12y ago
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11y ago

It describe decision maker who tend to want immediate rewards and to avoid immediate costs. For these individuals,decision choices that provide quickly pay-off are more appealing than those that may provide pay-offs in future.

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Q: What is immediate gratification bias?
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