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Local Store Marketing is performed by a business in the local community within a 1-5 miles radius. The intent is to drive local business and create word of mouth advertising at the lowest cost possible.
Wiki User
∙ 13y ago
Wiki User
∙ 13y agoLocal marketing is the customization of marketing mix variables to the
store level based on consumer, competitor, and store characteristics.
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There is a new company called IntriMarketing which builds LSM or local store marketing plans inside the franchisee operation and also provides implementation. www.intrimarketing.com
