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Q: What is the meaning and definition of market potential?
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Market potential is the consumers or businesses that would possibly buy your products or services. It is important that you define your market potential early in the development stages of the business.


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Potential market growth is the expected volume of output a market is expected to achieve. This is indicated be key factors such as an increase in buyers or sellers within this market or a general trend of sales volume increasing. The potential generally refers to the positives or profit to be gained and doesn't take into account the potential of a market shrinking or failing.


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The market potential research is the study of the potential of a given market. This is the research carried out to determine the potential demand of a given good or service.