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Localization is a more comprehensive process than translation, it is not mere conversion for one language to another. Along with the linguistic elements, it also address the cultural and non-textual components while adapting a product or service for Another Country.

With regard to websites, localization takes into account conventions and preferences that are specific to each country, such as measurement units and currencies. It also takes into consideration cultural differences and adapts images, graphics and even page layout to appeal to the target audience. Many marketers go to the extent of launching special offers in association with local festivals, portraying their interest and reverence in local customs and traditions, which helps them to create a better impression in the minds of the customers.

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Activeloc

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