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Outreach is the process of engagement with individuals and organizations by entities or individuals with the primary purpose of serving as a resource. Unlike sales or marketing which are one-way and focused on highly immediate actions like making a purchase or driving individuals to serve the desires of the selling or marketing organization - outreach is driven by two-way engagement and is not driven for immediate outcomes - but rather creating and sustaining mutually beneficial and sustainable authentic appropriate relationships. Outreach is essential and compatible with sales and marketing but needs to be most focused on engagement and two-way interactions. Providing education for others would be one of the most common examples of outreach. Above all - outreach is serving as a resource through intense two-way engagement.

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17y ago

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