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Secret deoderant commercial in the 1960's used this term.

Actually, it is an equestrian term used to describe a horse that is well in hand, or under control. A horse that is collected, is listening to it's rider and not in danger of bolting or bucking. Calm and cool are self explanatory.

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βˆ™ 11y ago
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βˆ™ 13y ago

There was a television commerical in the 1960s for Secret brand deodorant and the character in the commerical, Katy, stated that Secret deodorant kept her, "cool, calm and collected."

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Q: What is the origin of the expression cool calm collected?
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