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One word for emotional appeal is "pathos." It refers to a rhetorical device that evokes emotional responses from an audience, often used in persuasive writing and speeches to connect with listeners on a deeper emotional level.
The answer is B. Emotional
1. bandwagon 2. generalities 3. appeal to emotion, prestige, snobbery 4. Emotional Appeal 5. Appeal to Authority 6. Testimonial's 7. plain folks 8. Card Stacking
A persuasive appeal is a strong argument made for a certain position or opinion. One might use a persuasive appeal to convince another to believe one side of a political issue.
Appeal to emotion in persuasive communication involves using feelings and emotions to sway an audience's opinion or decision. This can be done by evoking empathy, fear, happiness, or other emotions to make the audience more receptive to the message being conveyed.
pathos
Using the appeal to emotion fallacy in persuasive arguments can lead to potential consequences such as manipulating emotions rather than focusing on facts, misleading the audience, and weakening the overall credibility of the argument.
When writing a persuasive piece, you should utilize ethos, or ethical appeal, to establish credibility with your audience and gain their trust. By showcasing your expertise, character, or authority on the topic, you can persuade your audience to believe in your arguments and trust your perspective.
The four types of persuasive techniques are ethos (appeal to ethics), pathos (appeal to emotion), logos (appeal to logic), and kairos (appeal to timing/relevance). These techniques are commonly used in communication to influence an audience's beliefs or actions.
To evoke emotions in your audience in a persuasive piece, you should use the pathos appeal. Pathos involves appealing to the audience's emotions, values, and beliefs to create a connection and provoke a certain feeling or response. Utilizing emotional language, personal stories, and vivid imagery can help to evoke empathy, sympathy, or passion in your audience, making your argument more compelling and impactful.
appeal to the audience's emotions
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An appeal to emotion can be effectively used in persuasive communication by evoking strong feelings such as empathy, fear, or joy to connect with the audience on a personal level. This can help to create a sense of urgency or importance around the message being conveyed, making it more memorable and impactful.
Rational appeal in persuasive communication relies on logic, facts, and reasoning to convince the audience, while emotional appeal uses feelings, values, and emotions to sway the audience's opinion.
To get your audience to believe and trust you in a persuasive piece, you should use a combination of ethos (appeal to credibility), pathos (appeal to emotions), and logos (appeal to logic). Establish your credibility by using reputable sources, appeal to emotions by showing empathy and understanding, and use logical reasoning to support your arguments. Balancing these appeals can help you build trust and persuade your audience effectively.
It must know its audience and have shared goals with that audience. From there, it's just a matter of showing how the thing you are persuading about meets one or more of those goals.