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The psychographics for Lamborghini customers often include individuals who value luxury, exclusivity, and high performance. They tend to be affluent, seeking status and prestige through their possessions, and are often passionate about automotive engineering and design. This demographic typically embraces a lifestyle centered around adventure, thrill-seeking, and a desire for unique experiences, aligning with the brand's image of speed and elite craftsmanship. Additionally, they may prioritize innovation and cutting-edge technology in their luxury purchases.

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