Well, honey, if a man is calling you "cherie," he might be trying to add a little French flair to the situation. It could be a sign of endearment or affection, but it doesn't necessarily mean he wants to take things to the next level. If you're curious about his intentions, just ask him straight up - ain't nobody got time for guessing games.
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It's possible or it could be said as a joke - it depends on the context.
If he's French, it could just as easily be a friendly remark as an endearment. It probably isn't a joke.
answer 2:
No, it's a friendly way to say: honey, darling, sweety... You can say that for a friend :"Hey cherie, how are you". Or a mommy to her child :"Good night cheri". But it can be used for a lover too: " Je t'aime (ma) cherie"
it is possible to use "chérie" only with a lover or a child otherwise it is rude. Only bad man call an unknown woman "chérie"