Coats of arms may look similar to those who are not familiar wiht them because most of them follow the conventions of Heraldry, which defines the various parts of a coat of arms. Those who understand Heraldry will understand that coats of arms do not look similar at all. You just need to get past the basic structure.
Colors and animals were, and are, used in coats of arms because they are used a symbols.
The plural of "coat of arms" is "coats of arms".
Coats of arms were used to identify individuals of high status on the battle field when they were otherwise unrecognizable in their armor.
Coats of arms do not themselves have surnames.
In the Middle Ages, coats of arms were used exclusively by the nobility on flags and armour. Fishermen would not have coats of arms.
no African lions are not used for fur coats but were hunted as game in 1993
Names do not have crests or coats of arms. Some individuals have coats of arms. Some families have crests; and some families of the same name do not.
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Coats of Arms belong to individuals, not to families.
Coats of arms generally follow the rules of Heraldry.
http://estrada.bz/heraldry.htm