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As a Customer Relationship Manager, he or she should ensure the flows of process from start till the service (or product) delivery are work seamlessly, or work coordinate with the related department head to improve the process.
All complain should handling immediately and ensure that both company and customer are getting their fair value.
Subject to the corporate needs, some CRM are getting involves with database management, loyalty program or direct marketing process to communicate with their existing customer or new customer about the company new product launch or some seasons promotional campaign.
CRM could using the "light" social media (company blog) channel to communicate the company news as to enhance the company brands development. The responds from the customer could therefore revert back to the management to seek the best of course to proceeds and improve their product to the satisfactory level.
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What are the duties and responsibilities of customer relationship manager in sales?
The primary responsibilities of a customer relationship manager is to understand the product that he/she is going to sell, be customer friendly, have a pleasant personality, and possess presence of mind and the patience to hear and clarify the doubts of the customer.
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It is their job to help out the customer relationship employees. This can include training, coaching, and dealing with customer complaints.
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For a financial service company the duties of a Relationship Manager is ... 1> Cross selling to existing customers and Acquisition of new customer 2> To provide solution to the customer's financial needs. 3> Ensuring Customer Satisfaction 4> Preparation & maintain the sales call report. 5> Exploring new sales areas & way to achieve target.
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