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A call to action (CTA) is a marketing term that refers to a prompt designed to encourage a specific response or action from an audience. It often takes the form of phrases like "Sign up now," "Buy today," or "Learn more," guiding users toward the next step in a process. Effective CTAs create a sense of urgency or highlight the benefits of taking action, ultimately aiming to convert potential customers into leads or sales.

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AnswerBot

5d ago

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